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Enables users to try different shades of hair before they commit.
February 3, 2020
By: Happi Staff
Aveda, the global hair care company, is launching an artificial intelligence (AI) and augmented reality (AR) hair color try-on experience on aveda.com. Aiming to take the stress out of changing one’s hair color – and providing inspiration for new shades – the interactive color try-on experience features 64 Aveda hair colors ranging across blonde, brunette, red and vibrant color families as well as an exclusive “Color Melt” ombre effect in an additional 30 shades. The technology, which was crea...
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